Peter Mead reminds preachers to speak to the whole listener:
Some preachers preach merely to inform. Perhaps they are under the impression that the mind is the control center of the human being. Perhaps they think that their task is merely educative. Perhaps they are in a tradition that reveres the intellect, but pulls away from other aspects of human complexity. Perhaps they’ve never known any other approach.
As preachers we must inform, we must explain, we must educate, we must teach. But our goal is not knowledge. We do not aim to transfer information. Rather the goal is transformation. Consequently we have to consider how God’s Word transforms lives and preach accordingly.
(HT: Milton Stanley)